Business Analyst

Role Overview:

Business Analyst is responsible for all types of analysis impacting various Business decisions like pricing ads, deals, inventory etc for all channels and will provide data-driven insights to improve business performance.

Results (what you will accomplish):

● Drive Business inputs and output growth improvement through data-driven insights for key business decisions for pricing, deals, advertisement spending etc.

● Transition as the Subject Matter Expert (SME) for all data-driven analysis and recommendations for Leadership

● Develop and maintain a Business analysis roadmap to influence all critical business functions (Pricing, Deals, Ads, Inventory, Content)

Key Responsibilities:

● Analyze, and interpret data from various sources to identify patterns, trends, and opportunities for business growth.

● Collaborate with stakeholders to define and document business requirements, ensuring alignment between technical solutions and business objectives.

● Develop and maintain dashboards, reports, and metrics to track key performance indicators (KPIs) related to sales performance, and other relevant metrics.

● Conduct in-depth analysis to identify factors affecting sales conversion, customer retention, and overall e-commerce performance.

● Identify and present actionable pricing-related insights to optimize deals & promotional strategies.

● Utilize data-driven approaches to assist in content-related decision-making to influence conversion improvement.

● Proactively share inventory projections with the supply chain on requirements specific to pricing, deals experiments, and seasonality.

● Perform root cause analysis for business challenges and work with cross-functional teams to implement solutions.

● Collaborate with data science and service provider teams to ensure data accuracy, integrity, and availability for analysis.

● Stay up-to-date with industry trends, best practices, and emerging technologies to continuously improve analysis processes and methodologies.

● Present findings and recommendations to various stakeholders, including executives, marketing teams, and product managers.

Qualifications:

● Bachelor's degree in Business, Economics, Statistics, Data Science, or a related field. Master's degree is a plus.

● Proven experience as a Business Analyst or similar role within the D2C e-commerce industry.

● Strong analytical skills with the ability to translate data into actionable insights.

● Proficiency in data analysis tools such as Excel, SQL, and business intelligence tools (e.g., Tableau, Power BI).

● Experience with A/B testing, price elasticity, P&L, and creation of what-if scenarios.

● Excellent communication skills with the ability to present complex findings to non-technical stakeholders.

● Detail-oriented with the ability to manage multiple tasks and priorities in a fast-paced environment.

● Strong problem-solving skills and a proactive attitude toward addressing business challenges.

● Understanding of digital marketing strategies and their impact on e-commerce performance.

● Knowledge of statistical analysis techniques and predictive modeling is a plus.