PRODUCT MARKETER

JOB OVERVIEW:

• Job Title: Product Marketer
• Industry: Advertising & Marketing / Technology
• Experience: 1-3 years
• Locations: Mumbai (Andheri East) and Bengaluru (Domlur)
• No. of Positions: 4

MANDATORY CRITERIA:

1. Digital Product Marketing Experience: 1+ year of experience
2. Pre-launch and Post-launch Marketing: Experience with user research, positioning, and GTM planning
3. Mobile App Experience: Launching or scaling a mobile app (preferably iOS)
4. B2C Product Company Experience: Experience working with B2C product companies offering digital/tech products

PREFERRED CRITERIA:

1. Education: Tier 1 Universities
2. USA Market Experience: Experience working in the USA market

JOB RESPONSIBILITIES:

1. New Product Ideation: Collaborate on new product ideas and market research.
2. Go-to-Market Strategy: Develop and execute GTM strategies for new products.
3. Competitor Research: Conduct competitor analysis.
4. User Lifecycle Management: Optimize user lifecycle.
5. A/B Testing: Design and execute A/B testing initiatives.
6. App Store Optimization (ASO): Enhance app visibility.

IDEAL CANDIDATE:

• Communication: Excellent written and verbal skills.
• Product Analytics: Strong understanding of product analytics.
• App Media Buying: Experience with app média buying platforms.
• App Monetization: Knowledge of app monetization models.

PERKS AND BENEFITS:

• Flexible work hours and leaves
• Salary advance
• Maternity/Paternity leave benefits
• Insurance benefits
• Team off-sites and celebrations