Lead - Digital Marketing

Role: Lead - Digital Marketing

Industry: Media & Entertainment

Function: Marketing

Salary: Best in Industry

Experience: 10.00-15.00 years

Age: 36

City/State: Mumbai

Education: Graduation

Work Mode: Onsite Opportunity

REQUIRED SKILLS:

• Digital Marketing Tools: Proficiency in Google Analytics, SEO, Ads platforms, etc.
• Analytical and Data-Driven Thinking: Strong analytical skills and data-driven approach.
• Communication and Stakeholder Management: Excellent communication and stakeholder management skills.
• Creative Problem-Solving and Innovation: Creative solution thinker with a passion for digital innovation.
• Basic Web Development/UX Knowledge: Basic knowledge of web development and UX principles.

MANDATORY CRITERIA:

• 10+ years in digital marketing: Candidates must have at least 10 years of experience in digital marketing.
• Media, advertisement, or Entertainment industry experience: Candidates must be from the media, advertisement, or entertainment industry.
• Master's degree in Marketing, Business Administration, or a related field: Candidate must have a Master's degree in Marketing, Business Administration, or a related field (MBA preferred).
• Experience in handling the entire Digital Ecosystem: Candidates must have experience in handling the entire digital ecosystem, including websites and social media channels.
• Proficient with digital tools: Candidates must be proficient with digital tools, including Google Analytics, SEO, Ads, and social media.

JOB DESCRIPTION:

The Lead Digital Marketing will be responsible for overseeing the company's digital ecosystem, including website and social media channels. The ideal candidate will have experience in handling entire digital ecosystems, leading and mentoring digital marketing teams, and driving revenue through digital product monetization.

KEY RESPONSIBILITIES:

1. Oversee Digital Ecosystem: Oversee company’s digital ecosystem, including website and social media channels.
2. Digital Marketing Strategy: Plan, strategize, and execute digital marketing campaigns.
3. Revenue Generation: Drive revenue through digital product monetization and strategic partnerships.
4. Team Leadership: Lead and mentor the digital marketing team.
5. Innovation and Growth: Design and implement innovative digital products and solutions.

KEY REQUIREMENTS:

EXPERIENCE: 10+ years in digital marketing: Proven experience in digital marketing, with agency experience preferred.

EDUCATION: Postgraduate degree: Marketing, Business Administration, or related field.

TECHNICAL SKILLS:

1. Digital Marketing tools: Expert proficiency in Google Analytics, Search Console, SEO tools, social media management platforms, and digital advertising platforms (Google/Meta Ads).
2. Marketing Automation: Strong understanding of marketing automation, CRM systems, AI/ML applications, content management systems, email marketing platforms, and basic web development/UX principles.

SOFT SKILLS:

1. Communication: Excellent verbal and written communication skills, with the ability to articulate complex ideas clearly and persuasively.
2. Creative thinking: Creative solution thinker with a passion for digital innovation.
3. Analytical skills: Strong analytical skills, data-driven thinking, and a results-oriented approach.
4. Strategic thinking: Strategic thinker with strong business acumen and negotiation skills.
5. Stakeholder Management: Strong stakeholder management abilities, including experience collaborating effectively with sales teams.
6. Adaptability: Adaptable and quick to learn new technologies, with an enthusiasm for continuous learning and professional growth.