Digital Marketing

About the Role

We’re looking for a results-driven Digital Marketing Expert to lead and execute performance-focused marketing strategies that drive growth, engagement, and brand awareness. You’ll take ownership of digital campaigns across channels, optimize conversion funnels, and collaborate closely with creative and product teams to turn data into impact.

Key Responsibilities

• Plan and execute multi-channel digital marketing campaigns (SEO, SEM, social media, email, display, etc.)
• Manage paid advertising across Google Ads, Meta, LinkedIn, and other relevant platforms.
• Perform keyword research and implement on-page/off-page SEO strategies.
• Develop and manage content calendars in collaboration with content and design teams.
• Analyze performance data and create reports to track KPIs, ROI, and growth metrics.
• Optimize marketing funnels (landing pages, CTAs, lead generation forms) for conversions.
• Implement A/B testing strategies for ads, email campaigns, and landing pages.
• Stay on top of industry trends, algorithm updates, and best practices.

Key Requirements

• Proven experience in digital marketing, growth strategy, or performance marketing.
• Deep knowledge of tools like Google Analytics, Google Ads, Meta Business Suite, LinkedIn Ads, and SEO tools (Ahrefs, SEMrush, etc.).
• Hands-on experience with email marketing tools (Mailchimp, Klaviyo, etc.) and CRM platforms (e.g., HubSpot, Zoho).
• Strong analytical mindset with the ability to turn data into actionable insights.
• Excellent communication skills and a knack for storytelling through content and visuals.
• Understanding of basic HTML/CSS is a plus.

Bonus Requirments

• Experience with marketing automation and CRM workflows.
• Knowledge of video marketing and content creation tools (Canva, Adobe, etc.).
• Previous work in SaaS, eCommerce, or B2B marketing environments.

Why Join Us?

• Competitive pay and performance incentives.
• Flexible work hours and remote-friendly culture.
• Creative freedom and autonomy over strategy execution.
• A fast-paced environment with a focus on innovation and results.