Digital Marketing Lead

Targets: Lead generation, regular content collation and publishing by coordinating with stakeholders, Managing digital presence - website, SEO, online portals, social media, Campaigns, marketing automation.

● Implement the organizational marketing strategy and coordinate for all marketing activities for the organization

● Do marketing automation to set up and run email campaigns and track responses

● Generate in-bound leads and create a database through various marketing campaigns on email, social media etc.

● Coordinate with delivery and pre-sales teams to collect content for:

- whitepaper, articles,

- case studies, customer testimonials

- webinars / blogs / videos / interviews

get them written through the writer and published on different platforms.

● Research and collect information on all events and conferences and suggest them to Qualitrix management.

● Support events and conferences for collateral creation and running campaigns

● Work on LinkedIn sales navigator to run outbound campaigns on target audience

● Ensure Qualitrix presence on all key external platform subscriptions and make periodic updates.

● Track SEO keywords and website traffic generation with the SEO partner agency.

● Ensure website management and periodic updating through the partner agency.

● Track regular social media posts and align them with Qualitrix target market.

● Understand Qualitrix offerings and messaging to create appropriate campaigns.

● Improve Qualitrix' online brand awareness

Requirements :-

● Proven track record of leading small marketing teams for companies of size 50M+ revenue/funding.

● Experience of working in IT services firms.

● Proven success in delivering results in terms of inbound leads, social media growth, increase in website traffic.

● Strong knowledge on digital marketing areas - SEO, Social media management tools.

● Awareness of key online platforms, portals for creating brand awareness.

● Ability to collaborate with internal and external stakeholders, talk to senior management and collect information for content.

● Ability to review content quality.

● Experience in running successful online marketing campaigns.

● Ability to understand Qualitrix offerings & USP and explain it to prospects - understand the products or services, their features, benefits and pricing details.

● Expert in sales tools such as sales navigator, LinkedIn, Lusha or any other lead generation tool.

● Excellent verbal and written communication.

● Experience on using a CRM system and understand sales process.

● Proficient in marketing automation tools, email marketing, CRM, G suite, MS office - Excel, PowerPoint and word.