Digital Marketing Executive or Specialist

Job Description: Digital Marketing Executive / Specialist

Location: Hyderabad

Work Mode: Onsite

Experience: 3–4 Years

Positions Open: 2

Job Summary

We are seeking a proactive and performance-oriented Digital Marketing professional to join our team at our Hyderabad office. The ideal candidate will have solid experience in digital advertising along with a strong understanding of end-to-end digital marketing strategies.

Key Responsibilities

• Plan, execute, and optimize paid campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn Ads, and other platforms.
• Drive performance-focused campaigns for lead generation, conversions, and brand visibility.
• Conduct keyword research, audience segmentation, A/B testing, and budget optimization.
• Track, analyze, and report campaign performance using tools such as Google Analytics, Google Ads Manager, and Meta Business Suite.
• Collaborate with content, design, and web teams to ensure effective campaign execution and messaging.
• Optimize landing pages and marketing funnels to improve conversion rates.
• Stay updated with industry trends, platform updates, and best practices in digital marketing.

Required Skills & Experience

• 3–4 years of total experience in Digital Marketing.
• At least 2 years of hands-on experience in paid advertising / performance marketing.
• Strong expertise in Google Ads, Meta Ads, and campaign optimization techniques.
• Good understanding of SEO, social media marketing, and content marketing, including how these channels integrate with paid campaigns to drive overall digital performance.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Good communication and stakeholder coordination skills.

Preferred Qualifications

• Female candidates are preferred, however this is not mandatory.
• Experience working in an onsite corporate environment is an advantage.